CRM pricing comparison
Most CRMs charge per user, per month. The sticker price is the small part. Billing term, seat limits on cheap plans, and one-time fees move the real bill more.
This page lines up 12 CRMs from their own pricing pages. Ten come from the SaaS Price Watch tracker, read on October 23, 2026. Salesforce and Pipedrive were read on October 24, 2026. Each vendor has a live page on SaaS Price Watch with the full plan list. The CRM category page has the rest.
CRM price per user: entry paid plan
The cheapest paid plan each vendor lists, per user per month. "Annual" means the price shown with annual billing.
| CRM | Entry paid plan | Price per user | Billing | Free plan? |
|---|---|---|---|---|
| Freshsales | Growth | $9 | annual | no |
| Close | Solo (1 user) | $9 | annual | no |
| monday CRM | CRM Basic | $12 a seat | annual | no |
| Zoho CRM | Standard | $14 ($20 monthly) | annual | yes, 3 users |
| Pipedrive | Lite | $14 | annual | no, 14-day trial |
| Capsule | Starter | $18 | annual | yes, 2 users |
| HubSpot | Starter | $20 a seat | monthly | yes, 2 users |
| Copper | Basic | $23 ($29 monthly) | annual | no |
| Salesforce | Starter Suite | $25 | monthly or annual | yes, $0 plan |
| Insightly | Plus | $29 | annual | no |
| Attio | Plus | $44 | monthly | yes, up to 3 seats |
| Streak | Pro | $49 ($59 monthly) | annual | no |
Close Solo is limited to 1 user. A team on Close starts at Essentials, $35 per user. HubSpot's page also showed a $7 a seat Starter offer for new customers. It is a limited-time price, so the table uses the $20 list price.
What a team of 5 pays per month
Entry paid plan times 5 users. Close uses Essentials, since Solo is 1 user.
| CRM | Plan | 5 users per month |
|---|---|---|
| Freshsales | Growth, annual | $45 |
| monday CRM | CRM Basic, annual | $60 |
| Zoho CRM | Standard, annual | $70 |
| Pipedrive | Lite, annual | $70 |
| Capsule | Starter, annual | $90 |
| HubSpot | Starter, monthly | $100 |
| Copper | Basic, annual | $115 |
| Salesforce | Starter Suite | $125 |
| Insightly | Plus, annual | $145 |
| Close | Essentials, annual | $175 |
| Attio | Plus, monthly | $220 |
| Streak | Pro, annual | $245 |
monday.com sells seats in buckets, so check the seat count it bills. Our monday.com pricing per user guide covers the rule.
Mid and top plans
A growing sales team often moves past the entry plan. Here are the plan steps each page listed, per user per month.
- Freshsales: Growth $9, Pro $39, Enterprise $59, all on annual billing. Add-ons: branded documents at $19 per user, and the Freddy AI Agent at $49 per 100 sessions.
- Zoho CRM: Standard $14, Professional $23, Enterprise $40 on annual billing. Monthly billing is $20, $35, and $50. Details in our Zoho CRM pricing per user guide.
- Pipedrive: Lite $14, Growth $39, Premium $59, Ultimate $79 per seat on annual billing. Lite is one payment of $168 per seat a year. The page says annual billing saves up to 42% against monthly.
- Capsule: Starter $18, Growth $36, Advanced $54 on annual billing.
- Copper: Basic $23, Professional $59, Business $99 on annual billing. Monthly billing is $29, $69, and $134.
- Salesforce: Starter Suite $25 (monthly or annual), Pro Suite $100, Core $195, Advanced $395, Max $550 (annual). Details in our Salesforce pricing per user guide.
- Insightly: Plus $29, Professional AI Copilot $49, Enterprise AI Copilot $99 on annual billing.
- Close: Solo $9, Essentials $35, Growth $99, Scale $139 on annual billing.
- Attio: Plus $44, Pro $99 on monthly billing. Credit packs start at $85 a month for 5,000 credits.
- Streak: Pro $49, Pro+ $69, Enterprise $129 on annual billing. Monthly billing is $59, $89, and $159.
- HubSpot: Free, then Starter at $20 a seat on monthly billing. Professional starts at $800 a month and carries a one-time onboarding fee of $3,000. Enterprise starts at $3,600 a month with a $7,000 onboarding fee. These figures come from the main HubSpot pricing page view we track.
What the per-user price leaves out
- Seat caps on cheap plans. Close Solo is 1 user. Free plans at HubSpot and Capsule stop at 2 users. Zoho's free plan stops at 3. Attio Free is up to 3 seats.
- Billing term. Copper, Zoho, and Streak list higher prices on monthly billing. Copper Basic is $23 on annual billing and $29 on monthly. Plan the term before you compare.
- Onboarding fees. HubSpot Professional and Enterprise add a one-time fee on top of the monthly price.
- AI and usage credits. Close plans include AI credits per user. Attio and Streak sell extra credits as add-ons. Count them if your team will lean on AI features.
- Flat-price CRMs and data tools. HighLevel charges per account, not per user. See the GoHighLevel pricing guide. Email finder tools such as Hunter bill on top of the CRM. See the Hunter.io pricing guide.
- Price changes. SaaS Price Watch re-reads these pricing pages each week. See recent price changes, or set up price alerts to get an email when a CRM plan moves.
Which CRM is cheapest?
On entry list prices, Freshsales Growth and Close Solo tie at $9 per user on annual billing. Close Solo is 1 user, so for a team Freshsales is the cheapest paid plan in this set. Zoho CRM, HubSpot, Capsule, Attio, and Salesforce list a $0 plan, each with limits. Cheap is not the same as a fit. Pick the two or three features your team needs first, then compare the plan that has them.
CRM list prices move. Salesforce raised Sales Cloud prices an average of 9% in August 2023. See our Salesforce price increase 2023 guide.
Pipedrive is not in this table because we do not track it yet. Its per-seat prices are in our Pipedrive pricing per user guide. We have per-user guides for five CRMs in this table: the Close CRM pricing guide, the Attio pricing guide, the Copper CRM pricing guide, the Freshsales pricing guide, and the Nutshell CRM pricing guide.
FAQ
What is the cheapest CRM? In this set, Freshsales Growth at $9 per user per month on annual billing. Close Solo is also $9 but is limited to 1 user. Zoho CRM, HubSpot, Capsule, and Attio offer free plans with user limits (checked October 23, 2026).
How much does a CRM cost per month for a small team? For 5 users on an entry paid plan, the range in this set runs from $45 a month (Freshsales Growth) to $245 a month (Streak Pro).
How does Zoho CRM pricing compare? Zoho CRM Standard is $14 per user on annual billing and $20 on monthly. Professional is $23 and $35. Enterprise is $40 and $50. The free plan covers 3 users.
Is Salesforce more expensive than other CRMs? Starter Suite is $25 per user, close to Copper and Insightly. The step up is where the gap opens: Pro Suite is $100 and Core is $195 per user per month on annual billing.
Do CRM prices include all users? No. Almost every CRM here charges per user or per seat. A few cap users on the cheap plans, so a growing team may need to change plans before the price per user matters.
Data license: CC BY 4.0. Credit SaaS Price Watch and link to this page.
Checked 2026-10-24. Prices and policies change. Confirm on the source before you buy.
Sources
- https://saaspricealerts.com/api/vendors/close-com.json
- https://saaspricealerts.com/api/vendors/copper-com.json
- https://saaspricealerts.com/api/vendors/capsulecrm-com.json
- https://saaspricealerts.com/api/vendors/freshworks-com-crm.json
- https://saaspricealerts.com/api/vendors/hubspot-com.json
- https://saaspricealerts.com/api/vendors/insightly-com.json
- https://saaspricealerts.com/api/vendors/attio-com.json
- https://saaspricealerts.com/api/vendors/zoho-com-crm.json
- https://saaspricealerts.com/api/vendors/streak-com.json
- https://saaspricealerts.com/api/vendors/monday-com.json
- https://close.com/pricing
- https://www.copper.com/pricing
- https://capsulecrm.com/signup/
- https://www.freshworks.com/crm/pricing/
- https://www.hubspot.com/pricing
- https://www.insightly.com/pricing-plans/?plan=crm
- https://attio.com/pricing
- https://www.zoho.com/en-us/crm/zohocrm-pricing.html
- https://www.streak.com/pricing
- https://monday.com/pricing
- https://www.salesforce.com/sales/pricing/
- https://www.pipedrive.com/en/pricing
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