Salesforce price increase 2023: Sales Cloud and Service Cloud went up in August
Salesforce raised list prices in August 2023, an average of 9% across Sales Cloud, Service Cloud, Marketing Cloud, Industries, and Tableau. For Sales Cloud and Service Cloud, Professional went from $75 to $80 per user a month, Enterprise from $150 to $165, and Unlimited from $300 to $330. Salesforce announced the change on July 11, 2023. Today's seat math is in our Salesforce pricing per user guide, and the 2026 edition change is on our Salesforce 2026 price increase page. More vendors are on the vendor list.
Old and new prices
USD list prices per user a month for Sales Cloud and Service Cloud.
| Edition | Old price | New price (August 2023) | Change |
|---|---|---|---|
| Professional | $75 | $80 | +$5 a month (7%) |
| Enterprise | $150 | $165 | +$15 a month (10%) |
| Unlimited | $300 | $330 | +$30 a month (10%) |
Per user over a year, Professional went from $900 to $960, Enterprise from $1,800 to $1,980, and Unlimited from $3,600 to $3,960.
For a 20-person sales team on Enterprise, the list price went from $36,000 to $39,600 a year. That is $3,600 more a year, or $180 per user.
New prices and the dollar change per edition come from the Salesforce announcement. Old prices come from Salesforce Time, which reported both figures on July 13, 2023. The old prices match the new price minus the change Salesforce gives.
What Salesforce said
The post says: "In August, Salesforce will be increasing list prices an average of 9% across Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau." It notes the last list price increase was seven years before.
On who pays: "New list pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023." It adds that other currencies were priced in the same way.
Who it hits and when
- New customers paid the new list prices from August 2023.
- Existing customers buying a new cloud paid the new list prices for that cloud from August 2023.
- Existing contracts are not named in the post. Contract terms set when a customer pays the new price at renewal.
- Marketing Cloud, Industries, and Tableau got similar increases. The post lists no figures for them.
What to do before your renewal
- Find your edition and per user price in your Salesforce order form.
- Count active users under Setup, Users. Remove licenses you do not use before renewal.
- Ask your account executive for the renewal quote in writing well before the renewal date. Salesforce changed its editions in 2026.
FAQ
How much did Salesforce go up in 2023? An average of 9%. Sales Cloud and Service Cloud Professional went from $75 to $80 per user a month, Enterprise from $150 to $165, and Unlimited from $300 to $330.
When did the Salesforce price increase take effect? In August 2023. Salesforce announced it on July 11, 2023.
Who paid the new Salesforce prices? New customers, and existing customers buying new clouds, per the announcement.
Which Salesforce products went up in 2023? Sales Cloud, Service Cloud, Marketing Cloud, Industries, and Tableau.
Has Salesforce changed prices since 2023? Yes. In 2026, Salesforce replaced Enterprise and Unlimited with new editions. Our Salesforce 2026 page has the details.
How we check
We read the Salesforce announcement and the Salesforce Time report on October 25, 2026. SaaS Price Watch does not track the Salesforce pricing page yet. Get an alert when a SaaS vendor changes its prices.
Checked 2026-10-25. Prices and policies change. Confirm on the source before you buy.
Sources
- https://www.salesforce.com/au/news/stories/pricing-update/
- https://salesforcetime.com/2023/07/13/salesforce-announces-price-increase/
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