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Salesforce price increase 2026: new editions cost more

Yes, for new editions. On September 3, 2026, Salesforce replaced Enterprise with Core at $195 per user per month and Unlimited with Advanced at $395. CIO reports the old prices as $175 and $350. Max replaced Agentforce 1 at the same $550. Salesforce says existing customer pricing on legacy editions stays the same. Our read of the Sales pricing page on October 23, 2026 shows $195, $395 and $550.

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Effective September 3, 2026. Announced September 3, 2026. Verified 2026-10-23. Status: confirmed by our read.

Old price vs new price

USD per user per month, billed annually. Old price is the edition it replaced.

Per year is the monthly price times 12.

This page covers Sales Cloud list prices in USD per user per month, billed annually. The new editions bundle Slack, Tableau Next, the Premier Success Plan and Agentforce Flex Credits (500,000 on Core, 1 million on Advanced, 2.75 million on Max). Starter Suite ($25) and Pro Suite ($100) did not change, CIO reports. A year before, on August 1, 2025, Salesforce raised Enterprise and Unlimited list prices by an average of 6%.

What Salesforce and CIO said

• "Core Editions: $195 per user/month (offering 70% more value than legacy Enterprise Edition) Advanced Editions: $395 per user/month (offering more than 50% more value than legacy Unlimited Edition) Max Editions: $550 per user/month (zero pricing change and offering nearly 60% more value than Agentforce 1 Edition)"

  https://www.salesforce.com/news/stories/salesforce-simplifies-editions-2026/

• "New pricing for Agentforce Industry Editions will go into effect later this fall. Existing customer pricing on legacy editions remains unchanged."

  https://www.salesforce.com/news/stories/salesforce-simplifies-editions-2026/

• "The Core edition replaces the old Enterprise edition, and its price goes up from $175 per user per month to $195, and now includes 500,000 Flex Credits. Advanced edition costs $395 per user per month and includes 1 million credits, replacing the $350 per month Unlimited edition."

  https://www.cio.com/article/4218804/salesforce-offers-more-agentforce-credits-to-drive-adoption.html

• "Salesforce said the new editions for Agentforce Sales and Agentforce Service are already available"

  https://www.cio.com/article/4218804/salesforce-offers-more-agentforce-credits-to-drive-adoption.html

• "On August 1, 2025, list prices will increase by an average of ​6%."

  https://www.salesforce.com/news/stories/pricing-update-2025/

The first two quotes come from Salesforce's news post of September 3, 2026. The old edition prices come from CIO's report of September 4, 2026. The last quote is from Salesforce's 2025 pricing update post. We read and saved all three pages on October 23, 2026.

Who it hits and when

• New buyers of Sales or Service editions pay the Core, Advanced or Max price.
• Salesforce says existing customer pricing on legacy editions (Enterprise, Unlimited) stays the same.
• Agentforce 1 customers can move to Max at no added cost, CIO reports.
• Starter Suite and Pro Suite kept their prices, CIO reports.
• New pricing for Agentforce Industry editions comes later in fall 2026, Salesforce says.

Our latest read

Read 2026-10-23 16:10 CT from https://www.salesforce.com/sales/pricing/. Status: confirmed by our read.

The page lists Starter Suite at $25 and Pro Suite at $100 per user per month. It does not list Enterprise or Unlimited.

Other CRMs we track

Open each one for the plans, prices and quotes we read from its pricing page.

Questions

Did Salesforce raise prices in 2026?

For new editions, yes. On September 3, 2026, Core replaced Enterprise at $195 per user per month (CIO lists Enterprise at $175). Advanced replaced Unlimited at $395 (CIO lists Unlimited at $350). Max stays at $550.

Do existing Salesforce customers pay more?

Salesforce says existing customer pricing on legacy editions stays the same. A move to a new edition carries the new price.

Did Salesforce raise prices in 2025?

Yes. On August 1, 2025, Salesforce raised list prices for Enterprise and Unlimited editions of Sales Cloud, Service Cloud, Field Service and some Industries Clouds by an average of 6%.

What does the change cost 20 users who move from Enterprise to Core?

By our math, 20 users go from $3,500 to $3,900 a month at list price. That is $4,800 more a year. Core includes 500,000 Flex Credits.

Did Starter Suite or Pro Suite change?

No, CIO reports. Our read shows Starter Suite at $25 and Pro Suite at $100 per user per month.

How we check

This page starts from the vendor's own notice. We save a copy of every source page. Old prices come from the notice or from an archive copy of the pricing page from before the change. New prices come from the notice and from our own read of the live pricing page. The status reads "confirmed by our read" when our read shows every new price, and "announced by vendor" until then. Prices we detect ourselves are on the change log. See the methodology.