HubSpot pricing plans for small business
HubSpot has four tiers: Free, Starter, Professional, and Enterprise. Starter starts at $7 per seat a month for new customers who commit to a year. The regular Starter price is $20 per seat a month. Marketing Hub Professional starts at $800 a month and needs a $3,000 onboarding fee. Figures come from the HubSpot pricing pages on October 24, 2026. Live plan data is on the HubSpot pricing page on SaaS Price Watch.
Marketing Hub tiers at a glance
| Tier | Price a month | Billing | Seats | Credits | Marketing contacts | One-time onboarding |
|---|---|---|---|---|---|---|
| Free | $0 | None | Up to 2 users | Not listed | Not listed | None |
| Starter (new-customer offer) | $7 per seat | Yearly commitment | Per seat | 500 | 1,000 | None listed |
| Starter (new-customer offer) | $10 per seat | Monthly | Per seat | 500 | 1,000 | None listed |
| Starter (regular price) | $20 per seat | Shown struck through | Per seat | 500 | 1,000 | None listed |
| Professional | $800 | Yearly commitment | 3 core seats | 3,000 | 2,000 | $3,000 |
| Professional | $890 | Monthly | 3 core seats | 3,000 | 2,000 | $3,000 |
| Enterprise | $3,600 | Talk to sales | 5 core seats | 5,000 | 10,000 | $7,000 |
Extra Professional core seats start at $45 a month. Extra Enterprise core seats start at $75 a month. HubSpot labels the Starter deal "Save up to 65% on Starter". It is for new customers, and HubSpot says select offers run for a limited time.
Sales Hub prices
| Tier | Price per seat a month | One-time onboarding |
|---|---|---|
| Starter | $7 (new-customer offer, yearly) | None listed |
| Professional | $90 on a yearly commitment, $100 monthly | $1,500 |
| Enterprise | $150 | $3,500 |
Sales Hub Professional includes 3,000 HubSpot Credits. Enterprise includes 5,000.
HubSpot AEO add-on
HubSpot AEO tracks how a brand shows up in ChatGPT, Gemini, and Perplexity. It costs $50 a month, or $45 a month on a yearly plan. HubSpot says AEO is included in Marketing Hub Professional and Enterprise.
What a small business pays
- One person on Starter with the yearly offer: $7 a month.
- One person on Starter with monthly billing: $10 a month.
- A team of three on Marketing Hub Professional: $800 a month on a yearly commitment, plus $3,000 once for onboarding.
The jump from Starter to Professional is the big step. Starter is billed per seat. Professional is billed per account with 3 core seats, and it adds the onboarding fee.
Which tier to pick
- Free: you want the free marketing, sales, and service tools for up to 2 users.
- Starter: you need to remove HubSpot branding and want simple automation. Lock in the new-customer price while it runs.
- Professional: you run multi-channel campaigns, need reporting, and can absorb the onboarding fee.
- Enterprise: you need governance and 10,000 marketing contacts to start.
Compare and track
See HubSpot alternatives, HubSpot vs HighLevel, the CRM pricing comparison, the Zoho CRM pricing guide, the GoHighLevel pricing guide, and all CRM tools. HubSpot offer prices change. For more options, see the Attio pricing guide the Copper CRM pricing guide and the ActiveCampaign pricing guide. Get an alert when HubSpot changes its prices.
FAQ
How much does HubSpot cost for a small business? HubSpot Free costs $0 for up to 2 users. Starter starts at $7 per seat a month for new customers on a yearly plan, or $10 on monthly billing. The regular Starter price is $20 per seat a month.
How much is HubSpot Marketing Hub Professional? It starts at $800 a month on a yearly commitment, or $890 on monthly billing. It includes 3 core seats. A one-time onboarding fee of $3,000 applies.
How much is HubSpot Sales Hub? Sales Hub Professional starts at $90 per seat a month on a yearly commitment, or $100 monthly, with a $1,500 onboarding fee. Enterprise starts at $150 per seat a month with a $3,500 onboarding fee.
Is the $7 HubSpot Starter price permanent? HubSpot calls it special Starter pricing for new customers and says select offers run for a limited time. The page shows $20 per seat a month as the regular price.
Does HubSpot charge an onboarding fee? Yes, on Professional and Enterprise. Marketing Hub onboarding costs $3,000 for Professional and $7,000 for Enterprise. Sales Hub onboarding costs $1,500 and $3,500.
Checked 2026-10-24. Prices and policies change. Confirm on the source before you buy.
Sources
- https://www.hubspot.com/pricing/marketing
- https://www.hubspot.com/pricing/sales
- https://saaspricealerts.com/api/vendors/hubspot-com.json
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