Home / Price increases / Kit 2025

Kit price increase 2025: what went up and when

Yes. Kit, the email tool once called ConvertKit, raised prices on September 8, 2025, for the first time in 12 years. The Creator plan for up to 1,000 subscribers went from $29 to $39 a month on monthly billing. Existing customers moved at their first billing date after October 15, 2025.

Effective September 8, 2025. Announced September 8, 2025. Verified 2026-10-26. Status: announced by vendor.

Old price vs new price

USD per month for up to 1,000 subscribers, billed monthly.

Per year is the monthly price times 12.

This page covers the Creator plan at the 1,000 subscriber tier, billed monthly, in USD. Kit prices each plan by list size, and the letter sent each existing customer the details for their own tier. We do not have a sourced old price for yearly billing or for larger tiers, so we leave those out.

What Kit said

• "we’re raising prices for the first time in 12 years."

  https://kit.com/pricing-updates-2025

• "For new customers, new prices go into effect today"

  https://kit.com/pricing-updates-2025

• "Prices won’t change for current customers until your first billing date after October 15, 2025."

  https://kit.com/pricing-updates-2025

• "Creator Automate your work $ 29 /mo Billed monthly (Pay yearly, get 2 months free) Up to 1,000 subscribers"

  https://kit.com/pricing, archive copy

• "when you pay your $39 monthly bill on January 1, for example, you're paying for up to 1,000 subscribers"

  https://help.kit.com/en/articles/2502679-billing-at-kit

The dates come from the letter by Kit founder Nathan Barry of September 8, 2025. The letter lists no prices. The old price comes from an archive copy of kit.com/pricing from August 2, 2025. The new monthly price comes from the Kit help article on billing. We read and saved these pages on October 26, 2026.

Who it hits and when

• New customers paid the new prices from September 8, 2025.
• Existing customers moved at their first billing date after October 15, 2025.
• Kit emailed each existing customer whose plan changed with the details for that plan.
• Kit asked customers hit hard by the change to contact its help team.

Our latest read

Read 2026-10-26 12:10 CT from https://kit.com/pricing. Status: announced by vendor.

The page shows yearly billing for 1,000 subscribers: $33 a month, $390 a year, a saving of $78 a year. By our math, that saving matches $39 a month on monthly billing ($468 a year). The page does not print the monthly price in its default view, so the status reads announced by vendor.

Full Kit pricing page

Other email tools we track

Open each one for the plans, prices and quotes we read from its pricing page.

Questions

Did Kit (ConvertKit) raise prices in 2025?

Yes. Kit raised prices on September 8, 2025, its first rise in 12 years. Creator for up to 1,000 subscribers went from $29 to $39 a month on monthly billing.

When did existing Kit customers pay more?

At their first billing date after October 15, 2025. New customers paid the new prices from September 8, 2025.

How much more is Kit Creator per year?

By our math, $120 more a year on monthly billing at 1,000 subscribers: $348 before and $468 after.

What does Kit cost on yearly billing?

Our read on October 26, 2026 shows Creator at $33 a month, or $390 a year, for 1,000 subscribers.

Is Kit the same as ConvertKit?

Yes. ConvertKit renamed itself Kit. The plans and accounts carried over.

How we check

This page starts from the vendor's own notice. We save a copy of every source page. Old prices come from the notice or from an archive copy of the pricing page from before the change. New prices come from the notice and from our own read of the live pricing page. The status reads "confirmed by our read" when our read shows every new price, and "announced by vendor" until then. Prices we detect ourselves are on the change log. See the methodology.