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Jira Product Discovery price increase 2026: Standard and Premium went up on October 13
Yes. Atlassian raised Jira Product Discovery Cloud list prices on October 13, 2026 (Pacific time). The old and new prices below come from Atlassian's own pricing tables. Our read of the live pricing page on October 19, 2026 shows the new prices.
Effective October 13, 2026. Verified 2026-10-19. Status: confirmed by our read.
Jira Product Discovery Standard, monthly billing
USD per creator per month for the creators in each band, monthly billing. The per year columns are per creator.
| Creators | Old price | New price | Extra per year |
|---|---|---|---|
| Creators 1 to 25 | $10 | $10.50 | +$6 |
| Creators 26 to 100 | $9 | $9.45 | +$5.40 |
| Creators 101 to 250 | $9 | $9.45 | +$5.40 |
| Creators 251 to 1,000 | $8 | $8.40 | +$4.80 |
| Creators 1,001 and up | $7 | $7.35 | +$4.20 |
Jira Product Discovery Premium, monthly billing
USD per creator per month for the creators in each band, monthly billing. The per year columns are per creator.
| Creators | Old price | New price | Extra per year |
|---|---|---|---|
| Creators 1 to 25 | $25 | $26.25 | +$15 |
| Creators 26 to 100 | $23 | $24.15 | +$13.80 |
| Creators 101 to 250 | $23 | $24.15 | +$13.80 |
| Creators 251 to 1,000 | $20 | $21 | +$12 |
| Creators 1,001 and up | $18 | $18.90 | +$10.80 |
Jira Product Discovery Standard, annual billing
USD per year for the whole creator tier, annual billing.
| Tier | Old price | New price | Extra per year |
|---|---|---|---|
| 5 creators | $500 | $525 | +$25 |
| 10 creators | $1,000 | $1,050 | +$50 |
| 15 creators | $1,500 | $1,600 | +$100 |
| 20 creators | $2,000 | $2,100 | +$100 |
| 25 creators | $2,500 | $2,650 | +$150 |
| 50 creators | $4,750 | $5,000 | +$250 |
| 100 creators | $9,250 | $9,700 | +$450 |
Jira Product Discovery Premium, annual billing
USD per year for the whole creator tier, annual billing.
| Tier | Old price | New price | Extra per year |
|---|---|---|---|
| 5 creators | $1,250 | $1,315 | +$65 |
| 10 creators | $2,500 | $2,625 | +$125 |
| 15 creators | $3,750 | $3,950 | +$200 |
| 20 creators | $5,000 | $5,250 | +$250 |
| 25 creators | $6,250 | $6,550 | +$300 |
| 50 creators | $12,000 | $12,500 | +$500 |
| 100 creators | $23,500 | $24,500 | +$1,000 |
Per year is the monthly price times 12. Annual plans list one price per year for the whole tier. Change is our math from the two prices.
This page covers Jira Product Discovery Cloud list prices in USD. Atlassian's change tables count users. The pricing page bills per creator, and its Free plan covers 3 creators. On monthly billing, each band has its own price per creator, and you pay each band in turn. On annual billing, you pay one price for your tier. Atlassian's table labels each monthly band by its top count. The plan data on the pricing page gives the band edges we use here. Atlassian's list names Standard and Premium for Jira Product Discovery. The Enterprise prices on the pricing page match the October 1, 2026 archive copy.
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Set up price alerts All price increasesWhat Atlassian said
"Atlassian is updating the list price of all cloud subscriptions for the following apps on October 13, 2026 PT: Teamwork Collection: Standard, Premium, and Enterprise plans Jira: Standard, Premium, and Enterprise plans Confluence: Standard, Premium, and Enterprise plans Jira Service Management / Service Collection: Standard, Premium, and Enterprise plans Atlassian Guard: Standard and Premium plans Bitbucket: Premium plans Jira Product Discovery: Standard and Premium plans"
https://www.atlassian.com/licensing/future-pricing/cloud/list/faqs, archive copy"This price update impacts new purchases as well as renewals and upgrades of existing subscriptions. If a quote is generated before October 13, 2026 PT, we will honor it under the prior price until the quote expires."
https://www.atlassian.com/licensing/future-pricing/cloud/list/faqs, archive copy"If you have an existing monthly subscription, any bills on or after October 13, 2026 PT, will reflect the new pricing. If you have an existing annual subscription, any quotes generated or modified on or after October 13, 2026 PT, will reflect the new pricing."
https://www.atlassian.com/licensing/future-pricing/cloud/list/faqs, archive copy"JPD Cloud Standard Monthly List Pricing Number of users Current monthly price per user New monthly price per user effective Oct 13, 2026 25 USD 10.00 USD 10.50 100 USD 9.00 USD 9.45 250 USD 9.00 USD 9.45 1,000 USD 8.00 USD 8.40 1,001+ USD 7.00 USD 7.35"
https://www.atlassian.com/licensing/future-pricing/cloud/list/pricing-tables, archive copy"JPD Cloud Premium Monthly List Pricing Number of users Current monthly price per user New monthly price per user effective Oct 13, 2026 25 USD 25.00 USD 26.25 100 USD 23.00 USD 24.15 250 USD 23.00 USD 24.15 1,000 USD 20.00 USD 21.00 1,001 USD 18.00 USD 18.90"
https://www.atlassian.com/licensing/future-pricing/cloud/list/pricing-tables, archive copy"JPD Cloud Standard Annual List Pricing Number of users Current annual price New annual price effective 13-Oct-2026 5 USD 500 USD 525 10 USD 1,000 USD 1,050 15 USD 1,500 USD 1,600 20 USD 2,000 USD 2,100 25 USD 2,500 USD 2,650 50 USD 4,750 USD 5,000 100 USD 9,250 USD 9,700"
https://www.atlassian.com/licensing/future-pricing/cloud/list/pricing-tables, archive copy
Quotes come from Atlassian's Future Cloud list pricing pages (FAQ and pricing tables), which we read and saved on October 18, 2026. The earliest archive copy of the FAQ with this notice is from August 27, 2026. The archive copy of the pricing tables is from October 1, 2026.
Who it hits and when
- Monthly plans: bills on or after October 13, 2026 PT use the new prices.
- Annual plans: quotes made or changed on or after October 13, 2026 PT use the new prices. Renewals on or after that date pay the new list price.
- Atlassian honors a quote made before October 13, 2026 PT at the old price until the quote expires.
- New subscriptions, plan upgrades and user tier upgrades on or after October 13, 2026 PT pay the new price.
- The Free plan for 3 creators is not on Atlassian's list of plans with new prices. For Jira Product Discovery, the list names Standard and Premium.
- Marketplace app prices do not change as a direct result, Atlassian says. Each app vendor sets its own price.
- Discount percentages for Academic, Social Impact, Classroom and Open Source licenses stay the same.
Our latest read
Read 2026-10-19 00:25 CT from https://www.atlassian.com/software/jira/product-discovery/pricing. Status: confirmed by our read.
| Plan | Price read |
|---|---|
| Standard, creators 1 to 25, monthly | $10.50 |
| Premium, creators 1 to 25, monthly | $26.25 |
| Standard, 5 creators, annual | $525 |
| Standard, page default of 10 creators | $10.50 |
| Premium, page default of 10 creators | $26.25 |
The page loads its prices from plan data in the HTML, in cents, under plans dated 13-10-2026. A browser read of the page (saved as jpd_pricing_headless.html) shows $10.50 for Standard and $26.25 for Premium per creator per month at its default of 10 creators. That matches the new price for the first 25 creators.
An archive copy of the Jira Product Discovery pricing page from October 1, 2026 has the old plan data: Standard $10.00 and Premium $25.00 per creator for the first 25 on monthly billing, and $1,250 a year for 5 creators on Premium.
Other product and project tools we track
Open each one for the plans, prices and quotes we read from its pricing page.
| Tool | Prices quoted | Checked |
|---|---|---|
| Linear pricing | 2 | 2026-10-18, source |
| Asana pricing | 2 | 2026-10-18, source |
| monday.com pricing | 7 | 2026-10-18, source |
| ClickUp pricing | 6 | 2026-10-18, source |
| Miro pricing | 2 | 2026-10-18, source |
Questions
Did Jira Product Discovery raise prices in 2026?
Yes. On October 13, 2026, Standard went from $10.00 to $10.50 per creator per month for the first 25 creators on monthly billing. Premium went from $25.00 to $26.25. Annual tiers went up on the same date.
When did the Jira Product Discovery price increase start?
October 13, 2026, Pacific time. Monthly bills on or after that date use the new prices. Annual plans pay the new price on renewals and quotes from that date.
What does the increase cost a team of 10 creators?
On annual Standard, the 10-creator tier went from $1,000 to $1,050 a year, so $50 more. On monthly Standard, 10 creators pay $0.50 more per creator per month, so $60 more a year.
What does the increase cost 25 creators on annual Premium?
The 25-creator tier went from $6,250 to $6,550 a year, so $300 more.
Did the Free plan change?
Free is not on Atlassian's list of plans with new prices. For Jira Product Discovery, that list names Standard and Premium. The pricing page lists Free for 3 creators at $0.
Can I keep the old price?
Atlassian honors a quote made before October 13, 2026 PT at the old price until the quote expires. Quotes made on or after that date use the new prices.
How we check
This page starts from the vendor's own notice. We save a copy of every source page. Old prices come from the notice or from an archive copy of the pricing page from before the change. New prices come from the notice and from our own read of the live pricing page. The status reads "confirmed by our read" when our read shows every new price, and "announced by vendor" until then. Prices we detect ourselves are on the change log. See the methodology.
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