Mailchimp pricing plans
Mailchimp has four plans. Free costs $0 for up to 250 contacts. Essentials starts at $13 a month and Standard starts at $20 a month, both for 500 contacts. Premium starts at $350 a month for 10,000 contacts. Prices rise with your contact count. Figures come from the Mailchimp pricing page on October 24, 2026. Live plan data is on the Mailchimp pricing page on SaaS Price Watch.
Mailchimp plans at a glance
| Plan | Starting price a month | Contacts at that price | Monthly email send limit | Free trial |
|---|---|---|---|---|
| Free | $0 | Up to 250 | 500 sends (250 a day) | Not needed |
| Essentials | $13 | 500 | 10 times your contact count | 14 days |
| Standard | $20 | 500 | 12 times your contact count (6,000 at 500 contacts) | 14 days |
| Premium | $350 | 10,000 | 15 times your contact count (150,000 at 10,000 contacts) | Not listed |
The Free plan includes 1 seat and 1 audience. Mailchimp pauses sending on Free when you pass a limit. On paid plans, overages apply when you pass the contact or send limit.
The 15% offer
Mailchimp says businesses with 10,000+ contacts can save 15% on their first 12 months. The plan cards show the offer against the starting prices:
| Plan | Offer price for 12 months | Then |
|---|---|---|
| Essentials | $11.05 | from $13 |
| Standard | $17 | from $20 |
| Premium | $297.50 | from $350 |
Your real price depends on the contact count you pick in the calculator. This guide does not list each contact tier.
How contacts drive the price
Mailchimp bills by the size of your audience. A list of 500 contacts on Standard starts at $20 a month. A larger list moves you to a higher price in the same plan. Check the calculator on the Mailchimp page with your own contact count before you buy.
Which plan to pick
- Free: you have under 250 contacts and send under 500 emails a month.
- Essentials: you need more contacts and basic sends, with a 10 times send limit.
- Standard: you want a higher send limit than Essentials gives.
- Premium: you have 10,000 contacts or more and want phone and priority support.
Compare and track
See Mailchimp alternatives, Mailchimp vs Brevo, the MailerLite price increase 2026, the Kajabi pricing guide, the Postmark pricing guide, the ActiveCampaign pricing guide, and all email tools. Get an alert when Mailchimp changes its prices.
FAQ
How much does Mailchimp cost per month? Essentials starts at $13 a month and Standard at $20 a month for 500 contacts. Premium starts at $350 a month for 10,000 contacts. The Free plan costs $0.
Is Mailchimp free? Yes, for up to 250 contacts. The Free plan includes 1 seat, 1 audience, and 500 sends a month with a daily cap of 250.
Does Mailchimp offer a discount? Mailchimp says businesses with 10,000+ contacts can save 15% on their first 12 months. Premium shows $297.50 a month for 12 months, then from $350.
How many emails can I send on Mailchimp Standard? The Standard send limit is 12 times your maximum contact count. At 500 contacts that is 6,000 emails a month.
Does Mailchimp have a free trial? Essentials and Standard come with a 14-day free trial.
Checked 2026-10-24. Prices and policies change. Confirm on the source before you buy.
Sources
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