Metricool pricing per month
Metricool prices its social media plans by the number of brands you manage. Free costs $0 for 1 brand. Starter costs $20 a month for 5 brands on annual billing, or $25 on monthly billing. Advanced starts at $53 a month for 15 brands on annual billing, or $67 on monthly billing. Figures come from the Metricool pricing page on October 27, 2026. We track Metricool on SaaS Price Watch.
Metricool plans in USD
| Plan | Brands | Annual billing, per month | Monthly billing |
|---|---|---|---|
| Free | 1 | $0 | $0 |
| Starter | up to 5 | $20 | $25 |
| Starter | up to 10 | $36 | $45 |
| Advanced | up to 15 | $53 | $67 |
| Advanced | up to 25 | $85 | $107 |
| Advanced | up to 50 | $159 | $210 |
| Custom | custom | Contact sales | Contact sales |
The page holds four price blocks with no billing label on each block. The toggle reads "Annual (save up to 24%)" and Monthly. We read the lower set as annual. Our check: at 50 brands, $159 a month for a year is $1,908 and $210 a month is $2,520. That gap is about 24%, which matches the toggle. The default browser view shows the lower set.
Metricool plans in EUR
| Plan | Brands | Annual billing, per month | Monthly billing |
|---|---|---|---|
| Starter | up to 5 | €16 | €20 |
| Starter | up to 10 | €29 | €37 |
| Advanced | up to 15 | €43 | €54 |
| Advanced | up to 25 | €69 | €87 |
| Advanced | up to 50 | €130 | €172 |
Metricool says its prices do not include VAT.
What each plan includes
Free: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics. LinkedIn and Twitter are not on Free.
Starter: up to 10 brands, unlimited publishing, up to 100 competitors, LinkedIn, PDF and PPT reports, and access to the X and Advanced Analytics add-ons.
Advanced: up to 50 brands, team and client management, post approval, full X analytics, report templates, a Data Studio connector, and the Metricool API.
Add-ons
| Add-on | Price |
|---|---|
| Twitter/X add-on | $10 a month per connected account |
| Advanced Analytics | starting at 10 € or 12 $ a month |
| Hashtag Tracker (X or Instagram) | $25 a day |
What we withhold
We do not list Advanced Analytics prices above the starting rate, because the page text shows the start price. We do not list Custom plan prices.
Compare and track
See the Hootsuite pricing guide, the Buffer pricing guide, the Sprout Social pricing guide, the Metricool price page, and all social media tools.
FAQ
How much does Metricool cost per month? Starter costs $20 a month for 5 brands on annual billing, or $25 on monthly billing. Advanced starts at $53 on annual billing, or $67 monthly.
Is Metricool free? Yes. The Free plan covers 1 brand, 20 posts a month, and 30 days of analytics.
How much does Metricool cost for 50 brands? Advanced for 50 brands costs $159 a month on annual billing, or $210 on monthly billing.
Does Metricool charge for X (Twitter)? Yes. The Twitter/X add-on costs $10 a month per connected account.
Do Metricool prices include VAT? No. Metricool says VAT is added before you sign up.
How we check
We read the Metricool pricing page on October 27, 2026, and a rendered browser view of the same page. Get an alert when a Metricool price changes.
Checked 2026-10-27. Prices and policies change. Confirm on the source before you buy.
Sources
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